UGC Community #118

Build a high-value "About Me" bio that lands deals + 8 new UGC jobs

March 13, 2026

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📧 UGC Community #118 | March 13, 2026

A lot of creators treat their portfolio's 'About Me' section as an afterthought, slapping on a generic bio and hoping their videos do all the heavy lifting. But the harsh truth is that brands don’t just hire your videos—they hire you. Today, we're breaking down how to transform your 'About Me' from a copy-paste life story into a high-converting client magnet.

LOOKING FOR UGC JOBS?

How Jennifer Anniston’s LolaVie brand grew sales 40% with CTV ads

For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.

LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.

The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.

Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.

The DTC beauty category is crowded. To break through, Jennifer Anniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

[THE DEEP DIVE]:

How to Build a High-Converting 'About Me' Section

Most creators treat their "About Me" like a digital diary, but in a crowded market, a generic bio is the fastest way to get ignored. To command higher rates, you have to stop thinking like a hobbyist and start positioning your personal background as a business asset. Your bio shouldn’t just tell them who you are—it should prove why you’re the safest, most profitable investment a brand can make.

By strategically blending your real-world expertise with your unique lifestyle, you turn your identity into a competitive advantage. This is about shifting from "just another creator" to the only creator who truly fits their brand. If you’re ready to stop being a commodity and start being a high-value partner, here are the four shifts that will transform your bio into a client magnet.

1. Lead with your unfair credibility

What makes you uniquely qualified? Don't just introduce yourself as "a UGC Creator." Mention specific, real-world experience—like 5 years as a skincare esthetician, a background in direct-response marketing, or a decade working in tech. Highlighting your past expertise instantly separates you from the amateur crowd.

2. Prove your lifestyle fit

Brands are actively searching for creators who genuinely embody their target demographic. If you live the exact lifestyle their product demands (e.g., holistic wellness, busy toddler mom, van-lifer, fitness junkie), put it front and center so they know you are an authentic, native match for their product.

3. Inject a relatable personal touch

At the end of the day, marketers want to work with cool, reliable people. Mention a quick hobby, a quirk, or who you create content with, like your spouse or your pets. Showing a bit of personality makes you feel grounded, approachable, and easy to collaborate with.

4. Close with bottom-line value

End your section by explicitly stating the ROI you bring to the table. Don't just say you make videos; highlight your skills in ad strategy, hook ideation, trend analysis, or rapid turnaround times. Make it crystal clear that hiring you is a strategic investment, not just a content expense.

AI Alone Can’t Run Revenue

Finance doesn’t run on “mostly right.” It runs on math.

In The Architecture Behind AI-Native Revenue Automation, Tabs’s CTO breaks down why LLMs alone aren’t enough—and what it actually takes to build audit-ready, AI-driven contract-to-cash systems for modern B2B teams.

[PRO TIP OF THE WEEK]

The Trust Trigger

Elevate your written 'About Me' by embedding a 30-second camera-facing intro video right next to your text. Speaking directly to the brand builds immediate trust and proves you have the confident, engaging on-camera presence they need.

The Creator Suite

Here's how I use Attio to run my day.

Attio's AI handles my morning prep — surfacing insights from calls, updating records without manual entry, and answering pipeline questions in seconds. No searching, no switching tabs, no manual updates.

🎬 In Person UGC talent Nishan International seeks an energetic, on-camera talent in Arcadia, CA for various UGC and scripted content shoots.

Details: Nishan International seeks an energetic, on-camera talent in Arcadia, CA for various UGC and scripted content shoots.

đź’° Pay: 50 an hour

đź“Ť Location: CA - In Person

đź“Ž Apply: Click here to Apply

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🎙️ AnyService AnyService is looking for three US-based UGC creators to conduct street interviews and provide raw, unedited footage.

Details: AnyService is looking for three US-based UGC creators to conduct street interviews and provide raw, unedited footage.

đź’° Pay: $150-$200

đź“Ť Location: USA - In Person

đź“Ž Apply: Click here to Apply

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🧊 Rest Rest is hiring a millennial couple for a remote, fast-turnaround project requiring them to film themselves pouring ice on themselves for raw footage.

Details: Rest is hiring a millennial couple for a remote, fast-turnaround project requiring them to film themselves pouring ice on themselves for raw footage.

đź’° Pay: $350 flat rate total

đź“Ť Location: Global - Remote

đź“Ž Apply: Click here to Apply

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🏄‍♀️ A Canadian Paddleboard Brand A Canadian paddleboard brand is seeking Canada-based creators who can paddleboard and film raw footage near water for paid ads.

Details: A Canadian paddleboard brand is seeking Canada-based creators who can paddleboard and film raw footage near water for paid ads.

💰 Pay: $150–$200 per video deliverable

đź“Ť Location: Canada - Remote

đź“Ž Apply: Click here to Apply

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🤳 UGC Spokesperson for Short-Form Videos (YouTube Shorts / Reels / TikTok) A personal development brand is seeking a confident US-based spokesperson to create authentic, short-form talking-head videos for social media.

Details: A personal development brand is seeking a confident US-based spokesperson to create authentic, short-form talking-head videos for social media.

💰 Pay: $20 – $40 per video

đź“Ť Location: US - Remote

đź“Ž Apply: Click here to Apply

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🗣️ Banter (AI Language Learning App) Banter, an AI language learning app, is hiring multilingual creators to produce short-form UGC videos about their platform.

Details: Banter, an AI language learning app, is hiring multilingual creators to produce short-form UGC videos about their platform.

đź’° Pay: $150+ per video (depending on scope)

đź“Ť Location: Global - Remote

đź“Ž Apply: Click here to Apply

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📸 UGC Content Creator for AI Photo App An innovative AI photo app is looking for a talented, US-based UGC creator to produce authentic and engaging content showcasing the app's features.

Details: An innovative AI photo app is looking for a talented, US-based UGC creator to produce authentic and engaging content showcasing the app's features.

đź’° Pay: Not listed

đź“Ť Location: US - Remote

đź“Ž Apply: Click here to Apply

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đź’ˇ Quick 15-Second iPhone Video (UGC) - Act as "The Inventor" for a Kickstarter Hook A Kickstarter campaign needs a male UGC creator (30-45) to film a quick, authentic 15-second video in their kitchen acting as a frustrated inventor.

Details: A Kickstarter campaign needs a male UGC creator (30-45) to film a quick, authentic 15-second video in their kitchen acting as a frustrated inventor.

đź’° Pay: Not listed

đź“Ť Location: US - Remote

đź“Ž Apply: Click here to Apply