UGC Community #55

Winning Q4, Getting New Biz from Old Clients & How to Pitch Yourself

August 24, 2025

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📧 UGC Community #55 | August 24, 2025

What’s the fastest and easiest way to have a profitable Q4?

It’s not sending hundreds of cold pitches to new brands. It’s reactivating the clients who already know, like, and trust you. Your past clients are your biggest asset, and right now, they're finalizing their massive holiday marketing budgets.

This is the perfect moment to reconnect. A single, well-timed email can land you high-paying work for Black Friday, Cyber Monday, and the entire holiday season. Here's how to do it.

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[THE DEEP DIVE]

Your Q4 Game Plan: Turning Past Clients into Holiday Retainers

Your old clients are busy, and they need a mountain of ad creative for the holiday rush. Your goal is to make hiring you again the easiest decision they make all week.

1. Refresh Your "Storefront" (Your Portfolio) Before you reach out, make sure your portfolio is updated with your absolute best work from the past year. You want to show past clients how much you've grown and the new skills you bring to the table.

2. Create Q4-Specific Packages to Offer Don't just ask "Need any content?"—present them with a solution. Create a "Black Friday Ad Creative Bundle" (e.g., 3-5 videos, 10 photos) that they can purchase easily. This shows you're a strategic partner, not just a freelancer waiting for instructions.

3. The Reactivation Pitch (Start Sending This Week) This is the most important step. Reach out to every brand you've had a positive experience with in the past. You can use this simple, effective email template:

Subject: Q4 Creative for [Brand Name]?

Hi [Client Name],

Hope you're doing well!

I'm just starting to book out my calendar for Q4 and the holiday season, and I was thinking about the great work we did together on the [Past Project] campaign.

I know how crucial this time of year is, so I wanted to reach out proactively. I've put together a few Q4-specific creative packages (like a Black Friday ad bundle) designed to drive holiday sales.

Would you be open to a quick chat next week about your creative needs for the upcoming season?

Best, [Your Name]

4. Brainstorm Q4 Content Angles When they reply, be ready with ideas. Mention these popular holiday angles to show you're thinking strategically:

  • Gifting: "The perfect gift for..."

  • Problem/Solution: Solving holiday stress (e.g., a product that simplifies cooking or cleaning).

  • Unboxing: A classic format that performs exceptionally well for giftable products.

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No Past Clients? No Problem. Here's Your Q4 Plan.

If your client list is small or you're just starting out, the advice above might feel frustrating. Don't worry. Your Q4 strategy is different, but just as powerful. While others are reactivating, your mission is to proactively demonstrate your value.

Here’s how to land your first few high-quality clients this holiday season.

1. Create Your "Dream 10" List Instead of cold pitching 100 random brands, identify 10 "dream brands" that you genuinely love and would be a perfect fit for. Research their past holiday campaigns and their current social media presence. This focused approach will make your pitches 10x more effective.

2. The Proactive Pitch: Show, Don't Tell This is the single best strategy for a new creator. Pick one or two brands from your "Dream 10" list and create a sample UGC video for them before they hire you.

  • Your Pitch Email:

Subject: A Q4 Video Idea for [Brand Name]

Hi [Contact Name],

I'm a UGC creator who specializes in [your niche], and I'm a huge fan of [Brand Name].

I know you're gearing up for the holiday season, so I took the liberty of creating a short sample video that showcases how your [Product Name] could be positioned as the perfect holiday gift.

[Link to the unlisted YouTube or Google Drive video]

If you like my style, I have a few more ideas for your BFCM campaign and would love to discuss working together.

This instantly separates you from 99% of other creators. You've removed all the risk for the brand and proven you can deliver.

3. Target Up-and-Coming Brands While everyone else is pitching big, established companies, look for smaller, high-growth brands that are active on social media. They are often more accessible, more open to working with new creators, and desperately need good creative for the holiday rush.

The Creator Suite

💡 Pro Tip of the Week

Reach out to brands you've worked with in the past this week. Send them a simple email: "Hey [Name], I'm starting to book up my calendar for Q4/Holiday campaigns. I loved working with you on [past project] and wanted to see if you had any creative needs for the upcoming season?" This is an easy way to get repeat business.