UGC Community #57

Two little tricks to boost your inbound UGC opportunities

August 31, 2025

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📧 UGC Community #57 | August 31, 2025

Every freelancer, from the brand-new creator to the seasoned pro, experiences it: the dreaded dry spell.

The inbox is quiet. No new briefs are coming in. It's easy to fall into a cycle of refreshing your email and endlessly scrolling, waiting for something to happen.

But the top-tier creators don't wait. They use the downtime to build a system that makes dry spells shorter and less frequent. Today, we're breaking down that system.

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[THE DEEP DIVE]

How to Fill a Dry Inbox by Creating for Yourself

When you don't have a paying client, your new client is your own brand. The goal is to sharpen your skills and build a library of content that will attract your next client. Here’s how.

1. The "Create As You Live" Method

This genius advice comes from UGC creator and coach Damon Sumner. His philosophy is simple: if your inbox is dry, you should aim to shoot 2-3 simple UGC examples a day.

  • What it looks like: Turn your daily life into spec content. Making your morning coffee? Film it like a UGC ad for your favorite coffee beans. Doing your skincare routine? Create a 15-second video for that moisturizer you love. Use the products you already have.

  • Why it works:

    • It Builds Your Database: You’ll quickly have a massive library of example videos to showcase in your portfolio, pitches, and social media.

    • It Strengthens Your Skills: The only way to get better at shooting, editing, and scripting is to do it. This is your practice. This is how you refine your craft.

    • It Makes You Discoverable: Post these videos consistently on TikTok, Reels, and Shorts. Use relevant hashtags. Brands are actively searching these platforms for creators. Let them find you.

2. Build Your B-Roll Bank

This is a habit that will save you countless hours down the line. Get into the routine of filming random, high-quality B-roll footage of your daily life.

  • What it looks like: Going for a walk? Film your feet, the trees, the sunset. Doing the dishes? Get a close-up shot of the water and soap suds. Struggling to put on your shoes? That's a relatable clip!

  • Why it works:

    • It Prepares You for Any Brief: The next time a client asks for "an aesthetic shot of someone pouring coffee" or "a clip of someone looking frustrated while working," you won't have to scramble to film it. You'll already have it in your B-roll bank.

    • It Increases Your Value: Having a library of ready-to-use footage allows you to create more dynamic, visually interesting ads in less time. You can take on more complex projects that other creators might pass on.

A dry spell isn't a vacation. It's your opportunity to sharpen your tools and build an engine for discoverability.

[PRO TIP OF THE WEEK]

Start a "Content Capture" folder on your phone. Every time you film a spec ad or a piece of B-roll, move it into that folder immediately. At the end of each week, upload that content to a cloud drive (like Google Drive or Dropbox). This simple habit keeps you organized and ensures your best footage is always backed up and ready for a client brief.

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