UGC Community #60

Inside: 3 quick ideas to bring clients to you (that doesn't involve cold email)

September 11, 2025

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📧 UGC Community #60 | September 11, 2025

The standard advice for getting new clients is simple: build a portfolio and send 50 cold emails a day. While persistence is key, the "more is more" approach can be a grueling numbers game.

But what if you could build systems that bring clients to you?

This week, we're skipping the basic cold-pitching advice. Instead, we're diving into three powerful, underutilized strategies that professional creators use to generate a steady stream of high-quality leads.

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[THE DEEP DIVE]

Three Untapped Strategies to Land Your Next Client

If your inbox is dry or you're tired of being one of 100 applicants, it's time to change your approach.

1. The "Local Business" Play

Creators often fixate on big, national e-commerce brands, completely ignoring the goldmine in their own backyard: local businesses. Restaurants, boutiques, gyms, and real estate agents need social content, but they often don't know what UGC is or where to find creators.

  • The Action Plan:

    1. Identify: Make a list of 10 businesses in your town that you genuinely love.

    2. Create: Pick one. Go there, buy their product (a coffee, a pastry, a t-shirt), and shoot a killer 15-30 second spec UGC ad for them on your own time.

    3. Give It Away: Email or DM them the finished video with a message like: "Hi [Business Name], I'm a huge fan and a local content creator. I was so inspired during my last visit that I made this short video for you. Please feel free to use it on your social media, no strings attached. If you ever need more content like this, I'd love to chat."

  • Why It Works: You instantly stand out. You're providing immense value upfront and demonstrating your skills, not just talking about them. It's the ultimate "show, don't tell."

2. The "Piggyback" Method

Brands don't just hire UGC creators. They hire social media managers, email marketers, graphic designers, and paid ad specialists. These people are your secret sales team.

  • The Action Plan:

    1. Find: Search LinkedIn or Instagram for "Social Media Manager for DTC Brands" or "Facebook Ads Strategist."

    2. Connect: Reach out with a simple, collaborative message: "Hi [Name], I'm a UGC creator specializing in [your niche], and I love the work you're doing. I'm always looking to connect with other marketers. If you ever have a client who needs high-performing ad creative, I'd love to be on your radar."

    3. Build a Referral Network: Offer a 10% referral fee. An ad strategist's success depends on having great creative. If you can make them look good to their clients, they will send you an endless stream of work.

  • Why It Works: A referral from a trusted marketer is 100x more powerful than a cold email. You become their go-to problem solver for ad creative.

3. The "Answer the Question" Authority Play

Instead of pitching your services, pitch your expertise. Become the go-to authority that brands seek out for advice.

  • The Action Plan:

    1. Listen: Find out where brand owners hang out online (like the r/ecommerce subreddit, X/Twitter, or LinkedIn). Pay attention to the questions they're asking: "How do I get authentic video content?" "Why are my video ads failing?"

    2. Answer Publicly: Create your own content that answers these exact questions. Write a LinkedIn post on "3 Hooks That Are Working for Skincare Ads Right Now." Film a TikTok showing "Behind the Scenes of a UGC Ad That Converts."

    3. Be the Solution: In your content, use your own work as the example. You're not just giving advice; you're showing them that you are the solution to their problem.

  • Why It Works: This is classic inbound marketing. You attract warm, high-intent leads by proving your value before they even get on a sales call.

[PRO TIP OF THE WEEK]

This week, execute the Local Business Play on a micro-scale. Pick ONE local spot you love. Spend less than $10 on their product. Create ONE 15-second spec video. Send it to them with the "no strings attached" offer. The goal isn't to land a $5,000 retainer; it's to take action and see how powerful providing value upfront can be.

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