UGC Community #61

Earn Big in Unsexy UGC Topics - Contrarian Guide to Niches

September 14, 2025

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📧 UGC Community #61 | September 14, 2025

Let's talk about one of the biggest myths in UGC: "niche down on your passion."

While it's great to love what you promote, the most popular niches (skincare, fashion, wellness) are also the most saturated. This creates fierce competition and drives prices down. The contrarian truth? The fastest way to increase your income is to become the go-to creator in a "boring" niche that has massive budgets and very little competition.

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[THE DEEP DIVE]

The Contrarian's Guide to Niche Selection: Why "Boring" is Better

While everyone else is fighting for the latest serum collaboration, smart creators are quietly earning thousands from industries that value results over viral trends. Here are a few "boring" niches with surprisingly deep pockets.

1. B2B Software (SaaS)

  • Why it Pays: A single customer for a software company like Monday.com or HubSpot can be worth thousands of dollars a year. They will happily pay $500-$2,000 for a video that clearly explains how their product solves a problem.

  • What They Want: Clear, simple screen-recordings and direct-to-camera demos. They need creators who sound professional, trustworthy, and can explain things simply. No dancing required.

2. Financial Tech (Fintech)

  • Why it Pays: Companies in investing, banking, and insurance have huge marketing budgets. They need to build trust, which is something authentic UGC does better than slick corporate ads.

  • What They Want: Relatable creators who can talk about financial topics (like saving for a down payment or setting up a budget) in a simple, non-intimidating way.

3. Home Services & DIY

  • Why it Pays: Local and national businesses (plumbing, HVAC, roofing, paint brands, etc.) desperately need video content but have no idea how to make it. A single lead for a roofer can be worth $10,000+, so a video that generates leads is extremely valuable.

  • What They Want: Simple, clear, how-to videos and testimonials. "Here's how I used [product] to fix my leaky faucet in 5 minutes."

Your 3-Step Plan to Dominate a "Boring" Niche

1. Pick One & Become an Expert: Choose one of the niches above and spend an afternoon learning the language. Follow 5-10 brands in that space on TikTok and LinkedIn. 2. Create a Spec Ad: You need a portfolio piece. Create a sample UGC ad for a popular brand in that niche (e.g., a 60-second demo of a feature in the Notion app). This proves you can do the work. 3. The Targeted Pitch: Find marketing managers at these companies on LinkedIn. Your pitch is now incredibly powerful: "Hi [Name], I'm a UGC creator who specializes in making clear, effective video content for B2B software brands. Here's a sample video I created for Notion that shows how I can make complex features feel simple and valuable."

💡 Pro Tip of the Week

Update your social media bios and portfolio headline immediately. Changing your headline from "UGC Creator" to "UGC for Fintech & SaaS Brands" acts as a magnet for high-value clients and instantly separates you from the crowd.

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