UGC Community #66

Brands spending over $50k/mo + 3-Step Guide to Pitching big brands

September 29, 2025

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📧 UGC Community #66 | September 29, 2025

A list has been circulating that allegedly shows the monthly creator spend for several major brands, with some reportedly dropping $50k-$100k every single month. We're talking about brands like Supergoop!, Patrick Ta Beauty, Oh Polly, Alani Nu, and Amika.

Having a list is one thing. Knowing how to approach them is another. A "spray and pray" email strategy won't work here. You need a professional, value-driven approach.

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[THE DEEP DIVE] The 3-Step Guide to Pitching a High-Value Brand

These brands don't need convincing that UGC works. They need to know that you are a reliable, professional creator who can deliver exactly what they need. Here’s how to craft the perfect pitch. (by the way, here is the list)

Step 1: The Hyper-Relevant Portfolio

Your general portfolio is great, but for a high-value pitch, you need to be a specialist. Don't make them dig through your work to find something relevant.

  • The Action Plan: Curate a mini-portfolio of 3-5 of your absolute best videos that are in the exact niche as the brand you're pitching.

    • Pitching Supergoop? Send your best skincare and sunscreen videos.

    • Pitching Alani Nu? Showcase your top fitness and lifestyle content.

    • Pitching Oh Polly? Your fashion and try-on haul videos should be front and center.

  • Why It Works: It immediately shows the brand manager that you understand their aesthetic, their target audience, and their content style. You've made their job easier by pre-qualifying yourself, which instantly puts you ahead of 90% of other creators.

Step 2: The Personalized Video Intro

An email is easy to ignore. A personalized video is not. This is your chance to make a direct, human connection.

  • The Action Plan: Film a simple, 30-60 second video of yourself. Hold their product if you have it.

    • Script Idea: "Hi [Brand Name] team! My name is [Your Name], and I'm a huge fan of your [mention a specific product]. I'm also a full-time UGC creator specializing in the [niche] space. I've been following your recent campaigns and have a few ideas for how we could create some high-performing content for your upcoming [holiday/season] push. I've attached a few examples of my work below. Thanks!"

  • Why It Works: A video is memorable and builds instant trust. It shows confidence and demonstrates that you're a skilled creator before they've even clicked a link to your portfolio.

Step 3: The Low-Risk Offer

Even with a great portfolio, hiring a new creator is a risk for a brand. Your job is to make it an easy, low-risk "yes" for them.

  • The Action Plan: End your pitch by offering to do a single, discounted video. This isn't about devaluing your work; it's a strategic move to get your foot in the door.

    • The Offer: "To give you a feel for what it's like to work together, I'd be happy to create one fully produced video for you at a discounted rate of [Your Rate]."

  • Why It Works: This removes the friction and financial risk for the brand. It shows you're confident that once they see the quality of your work and how easy you are to work with, they'll want to come back for more. It's a small investment for a potentially massive long-term partnership.

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3. Use a "Low Price, High Value" Strategy

This is the secret to getting clicks in a crowded marketplace. Use a low base price to get buyers in the door, then make your real money on the add-ons.

  • The Action Plan: Price your most basic package attractively. This is the "hook" that gets a potential buyer to click on your gig instead of someone else's. Then, in your gig extras, charge for everything else: extended usage rights, raw footage, extra hooks, fast delivery, subtitles, etc.

  • Why It Works: The low price removes the initial friction. Once a buyer is invested and decides they want to work with you, they'll gladly pay for the specific add-ons they need, often bringing the project total right back up to your target rate.

4. Master the Algorithm: Keywords Are Everything

Fiverr is a search engine. To win, you need to think like a buyer.

  • The Action Plan: When writing your gig title and description, constantly ask yourself: "What exact words would my ideal client type into the search bar?" Weave these keywords (e.g., "TikTok ad," "unboxing video," "relatable UGC") naturally into your title, description, and keyword tags.

  • Why It Works: The Fiverr algorithm's job is to connect buyers with the most relevant sellers. By using the right keywords, you're telling the algorithm exactly who you are and what you do, drastically increasing your chances of showing up on the first page.

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