UGC Community #69

Creator shares 2-step pitching strategy that consistently works

October 09, 2025

In partnership with

📧 UGC Community #69 | October 9, 2025

t’s one of the biggest questions for new and veteran creators alike: What’s the best way to pitch a brand? Should you send a cold email that might get lost in a spam folder? Or should you slide into their DMs and risk looking unprofessional?

The truth is, a great strategy often combines the best of both worlds.

We saw a fantastic post from a UGC creator who has been in the industry for two years and now makes a full-time living from brand deals. They shared the simple, two-step pitching strategy they use to consistently land clients.

It's a smart workflow that takes the guesswork out of outreach, and we're breaking it down for you below.

🚨 Automate Podcast Guest Bookings for Your Clients With PodPitch

Stop wasting time checking Muck Rack or Cision for broken podcast email addresses. Podcast Index and Rephonic don't help you determine the best ones for your client. Booking dozens of incredible podcasts quickly has been impossible to all but the most famous clients until now.

PodPitch.com is the NEW software that books your clients as a guest (over and over!) on the exact kind of podcasts they want to appear on – automatically.

⚡ Drop your client's LinkedIn URL into PodPitch.
🤖 Scan 4 Million Podcasts: PodPitch.com's engine crawls every active show to surface their perfect podcast matches in seconds.
🔄 Listens to them For You: PodPitch literally listens to podcasts for you to think about how to best get the host's attention for your clients.
📈 Writes Emails, Sends, And Follows Up Until Booked: PodPitch.com writes hyper-personalized pitches, sends them from your email address, and will keep following up until they're booked.
👉 Want to book on 7+ podcasts every month? Book a demo now and we'll show you what podcasts YOU can book ASAP for your clients:

[THE DEEP DIVE] A 2-Step Pitching Strategy That Actually Works

This straightforward approach comes from Reddit user u/mialavsgcs, who has used it to build a sustainable, full-time career as a creator. It's all about using the right platform for the right message.

Step 1: The Warm-Up (The Instagram DM)

The goal of the first contact is not to land the deal; it's to spark interest and get invited into their inbox. Instagram DMs are perfect for this initial "handshake."

  • What to Send:

    • A short, friendly introduction: "Hi! My name is [Your Name], and I'm a UGC creator specializing in [your niche]."

    • Add credibility: Briefly mention 1-2 brands you've worked with.

    • The key question: "I'd love to send over my portfolio and some ideas tailored to your brand. What's the best email to reach you?"

  • Why It Works: It's low-pressure. It allows the social media manager to do a quick vibe check by tapping on your profile. You're not asking for a job; you're politely asking for permission to send a proper pitch, which is a much warmer and more professional approach.

Step 2: The Close (The Professional Email)

Once they've given you an email address, you have a green light. Now is the time to send a longer, more detailed pitch that provides immediate value.

  • What to Send:

    • Your Portfolio: A direct link to your best work.

    • Tailored Concepts: 2-3 specific, creative ideas for videos you could make for them. This shows you've done your research.

    • The "Why": A clear sentence or two explaining why your content style and audience are a great fit for their brand.

  • Why It Works: Your email is now a "warm" lead, not a cold pitch. By providing custom ideas, you're moving beyond "creator for hire" and positioning yourself as a creative partner who is already invested in their success.

Don’t Just Survive Q4 — Win It

The 7- & 8-Figure Seller’s Q4 + Holiday Playbook is your free guide to dominating holiday sales.

Learn how to plan inventory, run promotions that convert, and drive external traffic with affiliate marketing.

A profitable Q4 is right around the corner. Download our free guide to set yourself up for success.

[PRO TIP OF THE WEEK]

Create a "Pitch Snippet" document. Write out the perfect, customizable template for your Step 1 DM and your Step 2 email. Having these 80% ready to go means you can spend less time typing and more time on the part that actually lands the deal: researching the brand and brainstorming brilliant, tailored concepts.

The Creator Suite