UGC Community #70

Creator Shares Top Brands Dropping $100k+ per Month on UGC + how to use this list

October 13, 2025

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📧 UGC Community #70 | October 13, 2025

Every creator has a list of "dream brands" they'd love to work with. But it's often a mystery who is actually investing serious money into creator marketing and who is just experimenting.

That's why when a member of the community drops a goldmine of data, we have to share it.

Reddit user u/aureliatalent shared a jaw-dropping list of brands that are allegedly spending anywhere from $50,000 to over $2.5 million per month on creator collaborations, specifically on TikTok.

A list is one thing, but a plan is another. Below, we're sharing some of the heavy hitters, plus a 3-step strategy to pitch these major brands without your email getting lost in the void.

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[THE DEEP DIVE] The List and the Strategy for Landing a Whale

This data allegedly comes from the last 30 days of TikTok collab activity. A huge shoutout to u/aureliatalent for sharing this with the community. You can see the full post with even more brands and contact info here.

The Brands Spending Big

  • The Whales ($700k - $2.5M+/month): Tatcha, NYX Professional Makeup.

  • Heavy Hitters ($175k - $400k/month): Christian Dior, Celsius, Starbucks, OLIPOP, Alo Yoga, Coach, Lululemon, and more.

  • Solid Budgets ($50k - $150k/month): Laneige, Tarte Cosmetics, Levi’s, New Balance, Nespresso, Krispy Kreme, and more.

How to Actually Pitch These Brands

A list is just a list without a plan. Pitching brands of this caliber requires a strategic approach.

1. Pick Brands That Align With Your Niche Before you get excited and email everyone, stop. The fastest way to get ignored is to pitch a brand that doesn’t match your expertise. Don't pitch Alo Yoga if your portfolio is full of fast-food reviews. Go through the list and select the 2-3 brands that are a perfect fit for the content you already create. Relevance is your key to getting noticed.

2. Research Like a Detective Become a student of the brand’s current marketing. Scroll through their TikTok and Instagram feeds for at least 30 minutes. What style of UGC are they posting? What hooks are they using? What's the tone—is it funny, aspirational, or educational? This research will inform your pitch and show them you’ve done your homework.

3. Send a Pitch That Solves a Problem Do not just send a generic email with a link to your portfolio. You need to provide immediate value. Craft a pitch that includes specific, custom ideas that fit their style and your expertise. Frame it as a solution for their upcoming marketing push.

  • Example script: "Hi team, I specialize in creating UGC for health and wellness brands. I've been following your recent campaigns and noticed you get great engagement with [X style] videos. With the holiday shopping season kicking off, I have two ideas for a Q4 campaign that I believe would perform really well: [Idea A] and [Idea B]. Let me know if you'd like to chat further!"

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[PRO TIP OF THE WEEK]

Pick just one "whale" from the list this week that aligns with your niche. Set a 30-minute timer and do nothing but research their social media. At the end of the timer, write down three distinct observations about their content strategy. You don't have to pitch them yet. The goal is to practice the research muscle.

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