UGC Community #71

Creator shares pricing tips to grow your UGC biz

October 16, 2025

📧 UGC Community #71 | October 16, 2025

"How much should I charge?"

It's the single most asked question in the creator community, and the answer is often a vague "it depends." This lack of clarity can lead to undercharging, overthinking, and missing out on deals.

That’s why we were so excited to see a full-time UGC creator pull back the curtain on their entire pricing strategy. They didn't just share their rates; they shared their philosophy for how to price your work, whether you're brand new or a seasoned pro.

We're breaking down their honest and incredibly helpful guide below.

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[THE DEEP DIVE] The Pricing Playbook From a Full-Time Creator

This transparent breakdown comes from Reddit user u/Javier-Just-Creates, who shared their pricing model for 2025. It’s a masterclass in valuing your work and scaling your income.

Advice for New Creators: Stop Working for Free

The creator's number one piece of advice for those starting out is to avoid free collaborations. While it can be tempting to build your portfolio, working for free sets a bad precedent and means the brand has no "skin in the game."

  • The Alternative: Instead of gifted collabs, use platforms like JoinBrands, Billo, or even gigs on Reddit to land smaller paid projects ($50-$100). This way, you're still gaining real-world experience and portfolio content, but it's a professional exchange where your work is valued.

  • The Warning: Avoid getting stuck in a loop of low-value, high-volume work (like "$20-a-day" deals). You'll learn and grow much faster by creating different types of videos for a variety of brands.

The Pro's Strategy: The 'À La Carte' Model

For more experienced creators, the post advocates for a flexible, "à la carte" pricing model. This allows you to build a custom package for each client and maximize your earnings.

  • How it works: Start with a base rate for a standard video, then charge for add-ons.

  • A Real-World Example: The creator shared a recent $1,000 deal for a single video, broken down like this:

    • Base Video Rate: $400

    • 4 Extra Hooks: +$100 ($25 each)

    • Unlimited Usage Rights: +$500 (100% of the project subtotal)

    • Total: $1,000

Advanced Tactic: Dynamic Pricing

Your pricing shouldn't be static. It should adapt to the most valuable asset you have: your time. The creator uses a dynamic pricing model based on supply and demand.

  • When you're busy and have a full pipeline: Raise your rates slightly. This filters for more serious clients and prevents burnout.

  • When you have downtime and need to fill your calendar: Strategically lower your rates or offer a special package to attract new work.

This "ebb and flow" helps you find your pricing sweet spot and build a sustainable, balanced business.

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[PRO TIP OF THE WEEK]

This week, create your "Add-On Menu." Open a document and list all the potential extras you can offer beyond a base video (e.g., Raw Footage, Extra Hooks, 48-Hour Delivery, Extended Usage Rights, Extra Sizes). Assign a starting price to each. Even if you don't use it on your next call, having this menu ready makes you look professional and prepared to negotiate like a pro.

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