UGC Community #73

Creator shares 5small changes that make your portfolio look 10x more professional

October 29, 2025

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📧 UGC Community #73 | October 29, 2025

In the world of UGC, your portfolio is your handshake, your resume, and your storefront all in one. It's often the single deciding factor for a brand manager on the fence.

We see a lot of creators set up a simple page with a grid of videos, and while that's a great start, it's often not enough to stand out and signal that you are a professional business owner, not just a hobbyist.

So, what are the small details that make a portfolio instantly look more credible? We found a fantastic Reddit thread where a creator broke down the key elements that many people overlook. We're sharing them today.

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[THE DEEP DIVE] A Creator's Checklist for a High-Caliber Portfolio

This advice comes from Reddit user u/Javier-Just-Creates, who shared a list of simple additions that add a serious layer of professionalism to your portfolio.

1. Show Your Personal Brand (Not Just Your Work)

Brands aren't just hiring a pair of hands; they're hiring a personality, a face, and a creative partner. Don't be afraid to show who you are. Include a high-quality photo of yourself, a short bio, and a mission statement about what drives your work.

2. Structure It Like a Real Website

A single, endless scrolling page can be overwhelming. A professional site is organized. Create different pages to make information easy to find:

  • Portfolio/Projects: The gallery of your best work (organized by niche).

  • Services: A clear breakdown of what you offer (e.g., "1 UGC Video," "3 Video Package," "Monthly Retainer").

  • About: Who you are and why you're passionate about this.

  • Contact: A simple form or your business email.

3. Get Your Own Domain & Business Email

This is a small investment with a huge impact on credibility.

  • sarahcreates.com looks infinitely more professional than sarahcreates.carrd.co.

  • An email like [email protected] builds more trust than [email protected]. This signals to brands that you are serious and established.

4. Include a Media Kit with Social Stats

Brands want to see your potential impact. A media kit doesn't have to be complicated. It can be a single page on your site or a downloadable PDF that includes:

  • A short bio.

  • Key social media stats (follower count, average reach, engagement rate).

  • Audience demographics (if you have them).

5. Create a Custom-Branded "Link" Page

Whether you use Linktree, Beacons, or build it yourself, make sure your link-in-bio page matches your branding. Use your brand colors, fonts, and logo. This creates a cohesive, professional experience as brands navigate from your social media to your portfolio.

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[PRO TIP OF THE WEEK]

This week, spend 10 minutes on your portfolio's "About" page. Does it sound like you? Does it clearly state your niche and your passion? If not, try rewriting it. Start with this simple template: "I help [Your Niche] brands create [Type of Content] that connects with [Target Audience]."

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