UGC Community #74

UGC is bigger now than ever. Learn why that is good and how it could be bad for you

October 31, 2025

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📧 UGC Community #74 | October 31, 2025

It’s not just you—UGC is everywhere right now.

A few years ago, it was a niche strategy whispered about in marketing forums. Today, ecom brands, SaaS startups, and even B2B companies are all in. Everyone is finally realizing that authentic content made by real people simply converts better than overly polished ads.

But is this "boom" actually good for creators?

We saw a fantastic, insightful post from a creator who is in daily contact with founders. They broke down the "yes and no" of this exact moment, and it’s a perfect snapshot of the 2025 creator economy.

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[THE DEEP DIVE] The State of the UGC Market: An Insider's Take

This analysis comes from Reddit user u/ad1L-, who shared their observations from speaking directly with brands. It highlights the biggest opportunities and the biggest risks for creators right now.

You can read the full original post here.

The Good News: The Demand is Huge

The secret is out. Brands of all sizes are actively looking for UGC creators. The post notes that founders are realizing "authentic content made by real people simply converts better." This means the pool of potential clients is bigger than it has ever been.

The Bad News: Competition is Growing Fast

With big demand comes big competition. As the market floods with new creators, it becomes much harder to stand out. According. to the post, many creators "don’t really know how to stand out or connect with serious clients," which is saturating the low end of the market.

The Big Opportunity: Solving the Brand's Problem

Here is the most important takeaway. The post reveals what brands are really struggling with:

  1. They "struggle to find reliable profiles."

  2. They "don’t know how to brief properly."

This is your blueprint for how to stand out. The creators who win in this new market aren't just the ones with the best camera; they are the ones who solve these two problems.

  • Be the Reliable Profile: This means treating your craft like a business. Answer emails promptly. Send professional invoices. Meet your deadlines. Communicate clearly. This alone will put you in the top 10% of creators.

  • Be the Partner (Not Just the Talent): When a brand sends you a bad or vague brief, don't just guess. Help them. Guide them. Be a creative partner who can help them figure out the brief, develop concepts, and understand why a certain video will work. This is how you become indispensable.

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[PRO TIP OF THE WEEK]

The next time you get a vague brief from a client, don't just start filming. Reply with a "reverse brief." Send a short, bulleted list confirming: 1) The Key Message, 2) The Hook Idea, and 3) The Call to Action. This single step shows you're a professional partner, not just a gig worker, and guarantees they get exactly what they want.

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