UGC Community #76

How many followers you need to WIN at UGC + 8 UGC Jobs

November 06, 2025

In partnership with

📧 UGC Community #76| November 6, 2025

It's one of the first and most common questions every new creator asks. It's a source of major anxiety and a huge mental roadblock.

"How can I get brands to hire me if I only have 200 followers?" "Do I need to be an influencer first?" "How many followers do I need to be 'successful'?"

Let's clear this up for good. The answer is: Zero.

You do not need a single follower to be a successful, high-earning UGC creator. This is a massive misconception—one that many brands and new creators still get wrong. Today, we're breaking down why.

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[THE DEEP DIVE] The Great "Follower" Fallacy: UGC vs. Influencer

The entire confusion comes from blending two very different jobs: being a UGC Creator and being an Influencer.

1. The Influencer: A Distribution Channel

An Influencer is someone who has built a large, organic, and engaged community.

  • Their Job: To promote products to their audience.

  • Their Value: Their followers and the trust they've built.

  • The Brand's Goal: A brand pays an influencer to "rent" their audience and their trust. The influencer is a distribution partner.

2. The UGC Creator: A Creative Partner

A UGC Creator is a talented content creator, actor, and editor who makes authentic, persuasive content.

  • Their Job: To create content for a brand to use on its channels.

  • Their Value: Their creative skills, on-camera presence, and ability to make content that converts.

  • The Brand's Goal: A brand pays a UGC creator for a video asset, just like they would pay a freelance videographer, model, or copywriter. The brand will then take that video and run it as a paid ad, post it on their own TikTok, or put it on their product page.

A brand hires an influencer for their audience. A brand hires a UGC creator for their content.

So, When Do Followers Matter?

Sure, having a large following doesn't hurt. It can provide some social proof and may lead to "hybrid deals" where a brand pays you both for the content (UGC) and for you to post it on your own page (influencer).

But it is not a requirement.

A creator with 150 followers and a killer portfolio that shows 10 examples of high-performing, persuasive ad-style content will get hired 100 times out of 100 over an "influencer" with 50,000 followers whose portfolio is just aesthetic selfies.

Your follower count is not your resume. Your portfolio is.

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[PRO TIP OF THE WEEK]

Stop worrying about your follower count. Start obsessing over your portfolio. This week, audit your portfolio with this question: "Does this look like an influencer's page or a creator's resume?" If it's not clearly showing brands exactly the type of high-quality, product-focused content you can make for them, it's time for an update.

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✨ [HIRING] UGC Creators for Mental Wellness/Manifestation App Launch - $50-75/video + performance bonuses

Details: A funded startup is hiring authentic creators to produce story-driven content for a new mental wellness and manifestation app.

💰 Pay: $50 per approved video; $75 for high-performing videos; Bulk: 5 videos for $300; Monthly contracts: $3000-4250/month

📍 Location: Global - Remote

📎 Apply: Click here to Apply

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📱 [PAID] $60 - $120 / video. Hey Again App - Comedy and Education Creators

Details: The Hey Again app is seeking comedy and education creators to make relatable content about overcoming social awkwardness.

💰 Pay: $60-$120 per video

📍 Location: Global - Remote

📎 Apply: Click here to Apply

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🏙️ Need Chicago based person to model/film ad

Details: A Chicago cleaning company needs a locally-based person to model and film four short scripted ads for Facebook and Instagram.

💰 Pay: $300

📍 Location: Chicago - In Person

📎 Apply: Click here to Apply

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🤰 Pregnant USA mama_$450 + Free Baby Monitor

Details: A brand is looking for a pregnant, USA-based creator to produce authentic UGC content for a baby monitor in exchange for payment and a free product.

💰 Pay: $450 USD

📍 Location: US - Remote

📎 Apply: Click here to Apply

👵 Seeking UGC Creator w/ Grandma Able to do a VO - PAID COLLAB

Details: A supplement brand is seeking a female creator in her 20s who can collaborate with her grandma for a voiceover on a GRWM-style video.

💰 Pay: $250

📍 Location: Global - Remote

📎 Apply: Click here to Apply

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💇‍♀️ UGC - Hair Paid £700

Details: A major hair care brand is hiring UK-based female creators with shoulder-length to long hair to create two videos for a paid campaign.

💰 Pay: £700

📍 Location: UK - Remote

📎 Apply: Click here to Apply

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💪 Looking for Fitness Content Creators | Paid + UGC Projects

Details: A wellness brand is looking for fitness-focused creators to produce short-form, authentic videos highlighting an active and healthy lifestyle.

💰 Pay: Not listed

📍 Location: Global - Remote

📎 Apply: Click here to Apply

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🎥 [PAID] Looking for female UGC creator, $30-50 per video

Details: A new service is seeking a female, American English-speaking UGC creator to film short, scripted videos with no editing required.

💰 Pay: $30-50 per video

📍 Location: US - Remote

📎 Apply: Click here to Apply

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