UGC Community #90

Real UGC pricing data analysis + 8 new job posts

January 09, 2026

📧 UGC Community #90 | January 9, 2026

Stop wondering if $100 is a good rate for a video. We analyzed 368 UGC opportunities posted in December to find the actual market average, and the results prove many creators are leaving serious money on the table. Here are the hard numbers you need to negotiate with confidence.

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[THE DEEP DIVE]

Stop Getting Lowballed: The Real Market Rates

If you don't have a reference point, a $75 offer might look okay. It’s not. Based on our analysis of nearly 400 recent gigs, here is how you need to adjust your pricing strategy immediately.

1. The "Average" is Likely Higher Than Your Current Rate

Across all industries, the average per-video rate sat between $165 and $397.

If you are pitching $150 or accepting gifted collabs in exchange for full usage rights, you are actively driving down the market value—and your own bank account. Use $165 as your absolute floor for a standard video, not your ceiling.

2. Follow the Money: Pivot to Tech

Not all niches are created equal. If you want to increase your income without increasing your workload, change who you pitch.

* Tech: The clear winner. Tech dominated the listings and paid the highest, ranging from $246 to $860 per video.

* Health & Wellness: A solid mid-range option at $171 - $196.

* Food & Beverage: The lowest paying at $109 - $153.

* Action: If you usually do skincare, try pitching a tech accessory or app. The effort is the same, but the paycheck is double.

3. Retainers are the Holy Grail of Stability

Chasing one-off payments is exhausting. The data showed that monthly retainers are averaging $576 - $1,162/month.

With 70+ retainer opportunities posted in one month alone, brands are clearly looking for long-term partners. When you pitch a one-off video, always include an upsell option for a 3-month retainer package.

4. Beginners: Stop Discounting Yourself

The biggest myth is that you need a massive portfolio to charge market rates. Nearly 50% of all analyzed gigs were open to beginners or "any experience level." Brands want authentic content, not cinematic masterpieces. Do not offer "beginner rates." Offer market rates.

[PRO TIP OF THE WEEK]

Weaponize this data in your negotiations.

When a brand offers you $100, don't just say "that's too low." Reply with: "Thanks for the offer! However, based on current market data for the [Industry Name] sector, the average rate for this scope of work is typically between $246 and $350. My rate falls in the middle at $300." This moves the conversation from subjective feelings to objective market facts.

The Creator Suite

📱 UGC Creators - Earn Up to $6,000/Month. A relationship app is hiring US-based female creators who can post daily on TikTok with a male partner to create viral content.

Details: A relationship app is hiring US-based female creators who can post daily on TikTok with a male partner to create viral content.

💰 Pay: Up to $6,000/Month

📍 Location: US - Remote

📎 Apply: Click here to Apply

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🎵 UGC & TikTok Opportunity. A project manager is expanding their roster and looking for reliable, US-based UGC, TikTok Shop, and TikTok Live creators for future opportunities.

Details: A project manager is expanding their roster and looking for reliable, US-based UGC, TikTok Shop, and TikTok Live creators for future opportunities.

💰 Pay: Not listed

📍 Location: US - Remote

📎 Apply: Click here to Apply

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💸 Looking for UGC creators, we have rpm’s like 15$/1k and also 150$ fix and upfront per video or more (paid). This opportunity is seeking UGC creators globally, offering payment models of either 15$/1k RPMs or a fixed rate of $150+ per video.

Details: This opportunity is seeking UGC creators globally, offering payment models of either 15$/1k RPMs or a fixed rate of $150+ per video.

💰 Pay: 15$/1k RPMs or $150+ fixed per video

📍 Location: Global - Remote

📎 Apply: Click here to Apply

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🎓 [Paid]Looking for college students UGC/college-focused audience to create short study-related videos. Sovi AI, a study companion app, is looking for college student creators to make short, study-related promotional videos for their social media accounts.

Details: Sovi AI, a study companion app, is looking for college student creators to make short, study-related promotional videos for their social media accounts.

💰 Pay: For creators with under 1,000 followers: $10 (1 platform), $15 (3 platforms), $5 (Reddit text-only). For creators with 1,000+ followers: $20 (1 platform), $25 (3 platforms).

📍 Location: Global - Remote

📎 Apply: Click here to Apply

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💻 UGC Presenter for Innovative SaaS Brand. A SaaS brand is seeking a dynamic, US-based UGC presenter for a long-term role to create engaging content and be the face of their brand.

Details: A SaaS brand is seeking a dynamic, US-based UGC presenter for a long-term role to create engaging content and be the face of their brand.

💰 Pay: Not listed

📍 Location: US - Remote

📎 Apply: Click here to Apply

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🛍️ UGC Content Creators Product Lifestyle Videos. A brand is looking for 10 US-based creators (ages 21-35) to create authentic, short-form lifestyle videos testing and reviewing a product.

Details: A brand is looking for 10 US-based creators (ages 21-35) to create authentic, short-form lifestyle videos testing and reviewing a product.

💰 Pay: Not listed

📍 Location: US - Remote

📎 Apply: Click here to Apply

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🌿 Cannabis UGC Opportunities. An agency is seeking US-based creators for paid or gifted cannabis UGC campaigns starting next month.

Details: An agency is seeking US-based creators for paid or gifted cannabis UGC campaigns starting next month.

💰 Pay: Not listed

📍 Location: US - Remote

📎 Apply: Click here to Apply

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💅 [PAID] US UGC Creators Needed - $200 for 4 Short Videos (Raw Footage Only). A perfume brand needs US-based creators (ages 18-34) to shoot four short, raw testimonial-style videos in exchange for $200 and free products.

Details: A perfume brand needs US-based creators (ages 18-34) to shoot four short, raw testimonial-style videos in exchange for $200 and free products.

💰 Pay: $200 total

📍 Location: US - Remote

📎 Apply: Click here to Apply